Lifeway Foods, Inc., the leader in probiotic kefir products to support the microbiome, will showcase a fresh brand design along with several new products at the upcoming Natural Products Expo West 2019 from March 5-9th at the Anaheim Convention Center in Anaheim, California.
This new makeover is the company’s first major redesign in over 10 years and reflects a clean, refined look that stays true to the company’s history and aligns with the current brand identity.
“Lifeway’s packaging refresh is part of an invigorated company spirit that is ready to be on display at more retailers than ever before,” said Lifeway Foods’ CEO Julie Smolyansky. “This fresh design goes deeper than just the surface level. The new branding is part of our renewed momentum to deliver on the promise to be the most innovative probiotic and fermented foods brand in the business.”
New Products on Display, Including Vegan Options
Lifeway will show Plantiful, a line of plant-based probiotic beverages made with all organic ingredients and non-GMO pea protein. This new line is 100% free from dairy, gluten, and soy and will be available to sample in flavors like coconut vanilla, mixed berry and tropical fruit. Lifeway will sponsor a “dairy-free happy hour” twice daily for the duration of the expo to highlight the versatility of Plantiful on its own and as a healthy addition in smoothies.
Along with Plantiful, Lifeway will also display their new line of whole milk kefir with real fruit puree. Each bottle is blended with full-fat whole milk and real fruit puree. The real fruit kefir line comes in three flavors: strawberry, blueberry, and raspberry. Each 8-ounce serving provides 11 grams of protein and 30% of the daily recommended intake of calcium, along with 12 different strains of live and active probiotic cultures to support healthy digestion. The growth of consumer demand for probiotic-rich foods allows for Lifeway to continue to provide a variety of options for those who want to incorporate more microbiome-supporting nutrition into their lifestyle.
Expo Activities
The company will have two booths to showcase their products: Booth #755 in the natural and specialty foods section and Booth #N529 in the North Hall level 100. Lifeway Foods CEO Julie Smolyansky will give details on new products and host a giveaway as part of the Natural Product Expo’s Soapbox Series, which will be streamed on Facebook Live on March 6th at 1pm. Additionally, Ms. Smolyansky will host a book signing for her recent publication, The Kefir Cookbook, on March 6th at 2:30pm at Lifeway booth #N529. Lifeway will be hosting a yoga event led by TruFusion founder Martin Hinton on Wednesday, March 6th at the Anaheim Marriott from 7:30am to 9am. This yoga session is an extension of Lifeway’s partnership with TruFusion, a collection of premier boutique fitness studios, and will support their co-branded probiotic protein smoothie, TruEnergy fueled by Lifeway.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces frozen kefir, specialty cheeses, probiotic supplements and a ProBugs line for kids. Lifeway’s tart and tangy cultured dairy products are now sold across North America, Ireland and the United Kingdom.
