Global leader in dispensing systems Aptar Beauty has released a new plastic fragrance pump made with post-consumer recycled resin (PCR). Color Code PCR is the first fragrance pump on the market to include up to 67%* of mechanical PCR Plus material without compromising on customization options and aesthetics.
A Sustainable Pump
By integrating up to 67%* of mechanical PCR Plus content during manufacturing, Aptar reduces the product’s CO2 emissions by up to -39% versus the version using conventional resin. This number has been verified by a comprehensive Life Cycle Analysis (LCA) of the raw materials using Aptar’s internal Eco Design tool**. By choosing Color Code PCR over a conventional plastic equivalent, brands can reduce their Scope 3 carbon emissions, while benefiting from a ready-to-use PCR content claim. Depending on the region, using this pump may also help brands avoid some extra plastic packaging tax.
The use of recycled material for Color Code PCR underscores Aptar Beauty’s strong commitment to circularity. In fact, Aptar is a proud member of the Ellen MacArthur Foundation’s Circular Economy 100 (CE100) Network, the world’s leading circular economy network. Additionally, Aptar is a signatory of the New Plastics Economy Global Commitment to address plastic waste and determine new ways to design our products to be more recyclable and keep materials in use.
At the end of its life, our Color Code PCR fragrance pump can be recycled together with the bottle in the glass waste stream.
A Creative and Chic Pump
The made-in-Italy, snap-on pump dispenses a 80 mcl dosage. Color Code PCR is fully customizable to achieve on-brand designs thanks to the versatility of plastic allowing for a wide variety of colors in a glossy finish.
