Amcor, which happens to be a global leader when it comes to developing and producing responsible packaging solutions has gone on to announce the launch of its new Amfiber™ which is a performance paper stand-up pouch.
Amfiber™ is a paper-based refill pack, which is essentially used for instant coffee as well as dry beverage products.
This kind of an innovation, which is launching for the first time across the Europe, Middle East, and Africa region, happens to be a part of Amcor’s Amfiber™ performance paper portfolio and goes on to deliver recycle-ready paper packaging that has been designed especially for dry beverages.
It is well to be noted that preserving the aroma as well as taste of the coffee products needs strong product protection. This new fibre performance paper stand-up pouch, offers excellent integrity of the seal and barrier making it a perfect solution for soluble coffee products. The new refill pack provides curb-side recyclability in many European nations, all thanks to its 85% fibre content and happens to be certified for recyclable by organisation like Aticelca as well as CEPI. It is worth noting that for an all-round sustainability advantage, the Amfiber™ refill pouch helps brand to decrease the carbon footprint when it comes to their dry beverage packaging by almost 73% which includes reduction to non-renewable energy use which is at 71% and also water consumption at 41%.
This sort of enhancements enables the brands to boost their sustainability and also sync-in with the preference amongst the consumers for a very attractive paper-based kind of packaging.
The recycle-ready structure of the Amfiber™ Stand-Up Pouch from Amcor helps the brands to decrease the EPR fee with potential savings of almost 70 to 90% for non-recyclable ready solutions; however, this depends on the country.
This kind of an expansion of the fiber performance paper range sinks in with the rising consumer demand. As far as most sustainable refill packaging is concerned, research reveals that 89% of the shoppers look at recyclable refill packs as either quite important or very important.
The new Amfiber™ performance paper stand-up pouch has been designed so as to be recyclable in most of the European nations. It is indeed designed as the penultimate retail solution having robust consumer appeal. The Amfiber™ performance paper stand-up pouch has traits like robust bottom gusset for optimum presentation as well as functionality. The fact is that it runs quite effectively on coffee brand packing machinery and also is pretty efficient in distribution because of its compact and lightweight design.
The marketing manager for coffee at Amcor, Giorgio Dini, remarked that this fresh addition to the Amfiber™ family helps coffee and dry beverage brands with a very attractive packaging solution that has a very natural paper-based appeal and is also recycle-ready. In order to help advance a more circular refill packaging, he added that they are proud to announce Amfiber™ performance paper stand-up pouch as they continue to innovate when it comes to solutions that are paper based.