When it comes to running a successful small business, your product packaging presents an image to consumers and helps with your branding efforts. Your design needs to stand out from rivals and showcase who you are, what products or services you deliver, and how you can benefit the consumer.
Even if you’ve mastered the marketing side of things, you must close attention to the finer aspects of your company, including how the outside of your products look. You should never underestimate what packaging can do for your business. So, here are a few things that consumers can tell by looking at your product packaging.
Showcases What You Do
First and foremost, your product packaging should showcase to consumers what your brand is all about. If you’re a new business or have many years of experience, your product packaging should link to what’s behind it. For example, companies like HelloFresh use clear logos on their shopping boxes. For your audience to stay engaged with your brand, the outside packaging needs to tell a story and be relevant to your business.
Personalize Packages
As businesses have more access than ever to detailed data, this means that consumers want a customized shopping experience. For your small company to thrive, you need to tailor to your audience’s needs and do what you can to keep them on side. Personalized product packaging can go a long way in attracting new consumers. You can use the services of a company like The Package Lab to help you personalize your packaging. If you’re a food and beverage company, you may want to create bottles and labels that have people’s names on them. Showing that you value and respect your audience can go a long way in building a solid reputation.
Highlights Your Customer Service
The product packaging you deliver will say a lot about how much you care for your audience. Good customer service is key to running a successful business. So, the more thought and concentration you put into your product packaging, the more customers will trust your brand and stay loyal. If you don’t have the time or resources to create fancy packaging, you run the risk of falling behind rivals quickly. You need to ensure your packaging catches consumers’ eyes, so they order from you again.
Shape
The shape of your product packaging will say a lot about your business. If you have a unique shape like no other, this will demonstrate that you’re a hip and youthful company. However, there is a risk that your boxes may not stack well in a warehouse, or how your products sit on a shelf. Odd shapes can be a nightmare for store managers whose task it is to promote and market your brand.
No matter what kind of small business you run, you should invest your time, money, and efforts into your product packaging. Even if you deliver top quality products to consumers, the packaging it comes in can say a lot about your brand and how much you value your audience’s custom.