Beginning with their Vanilla Fudge Bar, Marks & Spencer (M&S) has stated a trial of paper packaging for its chocolate bars. Both at kerbside and on-site, the paper packaging is made to be readily recyclable. Over the next 12 months, this project is supposed to remove 1.4 million plastic units from M&S’s Foodhall. Should the experiment go well, M&S intends to increase the packaging to more chocolate bars within the range, therefore eliminating perhaps five million more plastic units.
M&S keeps making outstanding progress on its environmental path. Said to reduce 7 million pieces of plastic, the company debuted cardboard packaging for its Perfectly Ripe Twin Avocado packs and Ripe Avocado lines earlier this month. Furthermore, introduced last month were fresh porridge line pots under Food on the Move assortment. These pots are made to be more easily recyclable as, during the recycling process, the cardboard wrap separates from the plastic pot without any consumer action needed.
Ahead of schedule, M&S revealed that it reached its goal of eradicating 75 million plastic items by 2024/25 at the end of last year. Part of its Plan A road map to reach net zero by 2040, the brand is still dedicated to its audacious target of removing one billion units of plastic by the end of FY27/28. M&S wants to have eliminated 500 million plastic items by the end of March 2025, thus halfway towards its ambitious aim.
For its early-season Jersey Royal potatoes, the company unveiled 100% recyclable paper packaging in 2024, therefore removing an anticipated one million pieces of plastic in the first year. Along with providing end-of- life recyclability, the new packaging was intended to guarantee the product stayed undamaged and fresh.
M&S claimed last summer that it was the first UK retailer to switch to paper packaging for its garlic baguettes, a change expected to remove 5.5 million plastic units from its supply chain. Now available in FSC-approved paper packaging, the single and double garlic baguettes are apparently easy to recycle at home.
M&S is still leading retail industry sustainability initiatives, and its innovative and powerful packaging ideas are mostly helping to cut plastic waste.
