AmPrima forming film from Amcor – the leading global developer and producer of responsible packaging – has received prequalification to carry the store drop-off label from the How2Recycle® program. The innovative technology paves the way for a true recycle ready forming/non-forming flexible solution for consumer packaging applications.
AmPrima forming film is fully compatible with the Amcor portfolio of AmPrima PE Plus recycle ready non-forming materials, which can be paired with EZ Peel® technology for effortless opening convenience. The advance offers brand packagers a more sustainable, high-performance alternative to one of today’s most popular packaging formats.
“AmPrima forming film is an exciting option for companies seeking a future ready solution that provides quantified environmental improvements. Switching to AmPrima forming film can reduce carbon footprint up to 69% compared to the incumbent nylon forming films. AmPrima forming technology is an important milestone in our commitment to make all of our packaging recyclable or reusable by 2025,” said Amcor Flexibles North America Sustainability Director Fabio Peyer.
The clear, high-barrier material delivers a true “drop-in” alternative to today’s traditional non-recyclable nylon forming films. “AmPrima forming film drives our circular economy forward, providing a more sustainable choice without compromising performance, barrier properties or consumer appeal,” Peyer said. “Our film runs on existing HFFS or thermoforming production lines and will not impact line speed, seal integrity or yield.”
Because the How2Recycle program has prequalified AmPrima forming film for the store drop-off label, the process of packaging development and label application is significantly simplified. “With the AmPrima portfolio, customers can take a concept straight from package development to requesting usage of the How2Recycle store drop-off label,” Peyer said.
Without prequalification status, brand owners must engage independent labs to verify that prospective packaging structures satisfy the requirements of the How2Recycle program for standardized labelling.
Beyond assessing scientific test data and regulatory trade claims, the approval process assures material recyclability in accordance with the Association of Plastic Recyclers, evaluating collection (access to recycling), material sortation, reprocessing and end market use.
Final approval for carrying How2Recycle’s store drop-off label is subject to conditions like product application and final package design. Approved for clean and dry content, AmPrima forming film positions brand owners of popular applications such as hot dogs, string cheese or lunchmeat to be recycle ready when curbside recycling infrastructures become more commonly available.
Currently available in a broad range of formats, Amcor’s AmPrima recycle ready solutions provide customers with a more sustainable flexible packaging choice to meet growing consumer and retail demand for recyclable packaging.
About Amcor
Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home- and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using an increasing amount of recycled content. Around 47,000 Amcor people generate US$12.5 billion in sales from operations that span about 230 locations in 40-plus countries.
About How2Recycle
The How2Recycle® label is a U.S. and Canada-based standardized labeling system that clearly communicates recycling instructions to the public. Over 275 brand owners and retailers are members of How2Recycle, and tens of thousands of products carry the How2Recycle label in the marketplace. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. How2Recycle and Sustainable Packaging Coalition are a part of GreenBlue, a 501(c)(3) nonprofit based in Charlottesville, Virginia, United States.
