More and more customers are looking for global advice on packaging. Each product is unique and has specific features and characteristics, therefore its packaging must be exclusive and personalized. How do you choose the right packaging details from the multitude of options on offer in the sector? The companies that are part of the Barcelona Packaging Hub are used to answering this type of question, being good advice is one of their defining virtues.
In addition to seeking a customized product, it must meet other basic requirements such as protection and format correction, aspects that influence the choice of film and the machinery to be used for packaging.
Therefore, Barcelona Packaging Hub’s associate members. as expert companies, work on the basis of five basic keys to successful packaging.
The importance of packaging machinery
First of all, deciding which packaging machinery to buy is one of the most important points. Depending on the product, the choice must be one over another. When advising the customer, the associate companies have a clear idea of what their machineries are like and what projects they can develop, as one brand or model does not always fit all.
The choice of material
As far as the material is concerned, the type of product to be packaged must be taken into account. Milk is not the same as sugar, so knowing all the requirements and regulations that the product must comply with and on this basis choosing a film or other material is an appropriate choice procedure.
Avoid alterations
It is very important to protect, preserve and maintain the properties of the product inside the packaging to avoid alterations. Once the packaging is ready, it must be cleaned and well sealed, without leaks or odors. To achieve this, it is advisable to carry out simulations with the same environmental characteristics as at the point of destination during the packaging process. A laboratory or clean room with controlled humidity and temperature can be used for conditioning and quality control.
Format creation and design
Moving on to the more visual phases of the packaging, there is the format and the design. It is important to create an original and eye-catching packaging but also utilitarian and with the right ergonomics so that it can be handled easily and comfortably. To achieve a successful result, the format must be decided at the time of choosing the machine to be used.
Strategy and creativity for optimal results
An original and creative design will help the brand stand out from the competition on the shelf of the pharmacy, supermarket, etc. The written content, colors, typography and creativity are vital to stand out in the design. It is essential to make the company logo visible in order to be a real purchasing option for the consumer.
INV Pack, founding member of Barcelona Packaging Hub, “these are the 5 keys that must not be overlooked to succeed in packaging. The Hub’s associate companies are made up of professionals who know how to guide and advise throughout the process to find the optimal solution. If any company has doubts about the best packaging and packaging process, the best thing to do is to contact the Hub so that we can advise them and offer them a wide range of proposals and solutions”.
