First U.S. Bottled Water to Pass Clean Label Project Certification Debuts New Sustainable Packaging
Chlorophyll Water®, the first bottled water in the U.S. to achieve and pass the strict Clean Label Project Certification, is launching its new 1-liter bottles made from 100% recycled plastic with CleanFlake™ technology and introducing “Chlorophyll in a Can” by Chlorophyll Water, 16 oz aluminum cans at Natural Products Expo West (Booth #N1033) from March 5th – 7th in Anaheim, California. Building on the success of its 16.9 oz bottles made from 100% recycled plastic, these new products reflect the brand’s continued focus on innovation and sustainability.
Plant-Powered Hydration
Chlorophyll Water® (www.ChlorophyllWater.com) is purified water infused with chlorophyll, the green pigment found in plants known for its antioxidant, detoxifying, oxygenating, and anti-inflammatory properties. The ultra-purified water is triple-filtered, UV-treated, and fortified with vitamins A, B12, C, and D for additional nutritional benefits.
Chlorophyll has long been celebrated for its detoxifying qualities, promoting skin health, boosting metabolism, and enhancing energy levels. Social media has helped drive a surge in popularity, with hashtags like #chlorophyll and #chlorophyllwater generating over a billion mentions from users raving about the results.
Sustainability at the Core
Every bottle of Chlorophyll Water® is made from 100% recycled plastic and features CleanFlake™ label technology to improve recyclability and minimize environmental impact.
“Sustainability is central to our mission,” said Matt Levine, founder of Chlorophyll Water®. “We launched with landfill-biodegradable bottles and transitioned to 100% recycled plastic for our 16.9 oz bottles. With our new 1-liter bottles made from 100% recycled plastic and 16 oz aluminum cans, we’re reducing dependence on virgin plastic. Through our partnership with rePurpose Global, we recover and recycle the equivalent of one ocean-bound plastic bottle for every Chlorophyll Water® sold.”
Fighting Ocean Plastic Pollution
Through its collaboration with rePurpose Global, Chlorophyll Water® offsets its plastic footprint by recovering and recycling ocean-bound plastic, ensuring that each bottle sold helps reduce pollution and promotes sustainability.
“Our goal is to keep innovating and finding solutions to reduce plastic waste,” Levine added.
Clean Label Project Certification: A Commitment to Transparency
Chlorophyll Water® stands out with its Clean Label Project Certification, which guarantees rigorous third-party testing for over 90 potential contaminants, including heavy metals, pesticides and plasticizers.
“Chlorophyll Water® is raising the bar for ingredient safety and transparency,” said Jaclyn Bowen, MS, executive director of Clean Label Project. “Its certification is a testament to its dedication to clean, high-quality products.”
Where to Find Chlorophyll Water®
Dr. Kelly Bay, a functional medicine expert, describes herself as a “big fan of Chlorophyll Water,” noting its many health benefits.
“Chlorophyll is a powerful antioxidant that aids in detoxification and can help reduce chronic inflammation, making it a great addition to any diet—especially for those who don’t consume enough leafy greens,” Dr. Bay explained.
Chlorophyll Water® is available online at www.ChlorophyllWater.com and Amazon.com/ChlorophyllWater, as well as in select retailers, including Alo Yoga, Erewhon, Bristol Farms, Earth Fare, Gourmet Garage, Juice Press, Lazy Acres, Mother’s Market, Meijer, Pura Vida, Sprouts, Wegman’s & Whole Foods Market (Northeast).
