One thing is certain: 2025 will be a key year for Lumson. The Italian company, which closed 2024 with a turnover exceeding €134 million, is celebrating its 50th anniversary and launching its first fragrance packaging collection: 13 premium-designed solutions in 50mL and 100mL, 2 travel sizes, and 60 overcaps in different materials (wood, aluminum, plastic), for a total of over 1,500 different combinations.
HAPPY BIRTHDAY, LUMSON!
In 2025, Lumson turns 50. Founded as a family business with solid roots in the heart of Italy’s Cosmetic Valley, and through embracing change and combining quality and attention to detail with an international vision, the company has grown into a globally recognized and appreciated brand. Over time it has expanded into large-scale production while remaining committed to the quality craftsmanship and the meticulous attention to detail that contributed to its success. To celebrate this important milestone, several ‘celebratory’ moments have been planned throughout the year. Together with stakeholders, clients, partners, and collaborators, the company will reflect on its extraordinary journey, revisiting the challenges and achievements that have shaped its identity.
LUMSON’S FIRST COLLECTION FOR FRAGRANCE DEBUTS AT COSMOPACK 2025
But 2025 marks another significant turning point for the Italian company: Lumson is making its debut into the world of perfumes, presenting its solutions developed specifically for the sector. Its immense expertise in decorating glass, a noble and precious material that can be customized with various effects and finishes, and that has long been a cornerstone of Lumson’s packaging, will now extend to fragrances. It’s an industry that is rapidly growing and that celebrates the talent and creativity of master perfumers who are able to transform scent into a window to the world.
“Through the years, we have built an increasingly solid, established industrial process, where products are designed, developed, and manufactured entirely in-house,” explains President Matteo Moretti. “Our manufacturing model, based on continuous innovation (in 2024, the company invested 7% of its revenue in innovation) and close collaboration between all departments, from the industrial team to the laboratory, from quality control to the R&D division, allows us to create high-performance products and offer customers both standard ‘turnkey’ and tailor-made solutions. Now, with 50 years of experience behind us and a solid position in the makeup and skincare world, we have decided to bring this valuable wealth of knowledge, innovation, taste, and savoir-faire to the fragrance world to create something unique. Many goals have been achieved, but our eyes are already on what comes next. The future will be guided by the values that have defined our philosophy and business up until now: innovation, performance, and aesthetic research.”
FRAGRANCES: A RAPIDLY GROWING SEGMENT
While the beauty industry is evolving towards a new approach to skin aging, better known as skin longevity, for fragrances, a new Golden Age has begun. Fragrances are becoming an integral part of holistic self-care routines and an element of well-being and self-expression. Their ability to create connections, enhance well-being, and celebrate individuality makes them inclusive beauty allies equipped to accompany every stage of life, evolving together with us.
The numbers confirm this success. According to Euromonitor, in 2024, the global fragrance market, which was already valued at $65.49 billion, recorded a 10,2% worldwide growth in 2024/2025. This trend also applies to artistic perfumery, which in several countries including Italy, now accounts for more than 2% of the beauty market.
