swop 2024: Leading Innovation in Packaging — A New “Buyer’s Perspective” Experience to Launch This November

The Shanghai World of Packaging (referred to as “swop”), co-organized by Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd., is set to return in full force from November 18-20, 2024, at the Shanghai New International Expo Center.

As a member of the global interpack alliance, swop 2024 will bring together nearly 900 packaging solution providers from around the world, showcasing the latest products, technologies, and the entire packaging industry chain. This year’s exhibition will introduce a groundbreaking experience for trade buyers, offering cutting-edge equipment, materials, and product solutions tailored to the specific needs and interests of packaging industry buyers and visitors.

Six highlights unveiled — a comprehensive showcase of cutting-edge packaging technology and trends

•  New Technology, Energy Efficiency, and Stability: Packaging containers and tableware production lines

•  Digital + Intelligent: Automated packaging lines

•  Food Processing and Intelligent Manufacturing

•  Green, Functional, and Compliant: Packaging raw materials

•  Design, Functionality, and ESG Packaging Innovation: FMCG Packaging Showcase

•  Recyclable, Sustainable, and Lightweight: Express delivery and e-commerce logistics packaging

Packaging containers and tableware production lines: Targeted equipment, quality materials, and innovative technologies

swop 2024 will comprehensively address buyers’ needs for high-quality packaging containers and tableware, focusing on equipment, materials, and processes. The exhibition will feature a wide range of container production equipment, including machinery for bottles, cups, bags, and boxes, along with a variety of environmentally friendly and functional packaging materials such as bioplastics, recycled plastics, and high-temperature and high-strength materials. These innovations are poised to inspire and empower your packaging production. Renowned exhibitors such as Haitian, Chen Hsong, FCS, Lisong, Jwell, Liuzhou Jingye, Huayan, ONGO, Yuming, Malex, Fangbang, HOME-LINK, Huawei, and Royal New Materials will showcase their latest offerings. Additionally, new packaging materials like MDO-PE and EVOH, praised for their environmental sustainability and high performance, will be prominently featured. swop 2024 will also engage the packaging industry in discussions on the latest applications of these materials in the food and daily chemical sectors.

Digital, intelligent, automated packaging line: Tailored solutions for intelligent front- and back-end packaging challenges

At swop 2024, a special emphasis will be placed on the “Digital, Intelligent, Automated Packaging Line”, offering trade buyers and visitors smart solutions for both the front-end and back-end stages of packaging production. The event will feature innovations ranging from product manufacturing and transportation to supply chain traceability, accompanied by case studies of advanced digital factories. Numerous solution providers will be on hand to help you thoroughly diagnose your packaging line, offering efficient automation, lightweight flexibility, and precise intelligent scheduling solutions. These innovations are designed to accelerate delivery times, reduce costs, and enhance efficiency. Renowned suppliers, including Youngsun, Hualian, Wuhan Renpak, Zhongya, Eiahe, Brother, Echo, GURKI, SDW, Xinglu, High Dream, Yuedong, Dongping Junchuan, Dahe, Dajiang, Soontrue, Acepack, Songben, Litai, BOHUI, Haomingda, Ruiji Jinhong, Jerry, JOSO, Vixdetect, Techik, BHI, and others, will be featured in this section.

Unveil the secrets to capturing prime shelf space: Infusing fresh elements into your brand

The “FMCG Infinity Zone” at swop 2024 will spotlight innovative packaging materials and products across sectors such as food and beverages, daily chemicals, environmental protection, and takeaway food, creating a one-stop platform for brand owners to explore and connect. Taking a consumer’s perspective, this pavilion will delve into the hottest packaging design trends, emphasizing crucial factors like user experience, visual appeal, and sustainability. It seeks to infuse products with fresh, value-added elements, enhancing their competitiveness on the shelf. Leading packaging suppliers will showcase their latest creative packaging solutions at swop 2024, offering seamless access to premium resources.

Company: Messe Dusseldorf (Shanghai) Co., Ltd.


Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s leading exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services.

Adsale Exhibition Services Limited
https://www.adsale.com.hk/corporate/idx/eng/adsale_group

Adsale – The China Trade Promotion Specialist Since 1978

Established in 1978 in Hong Kong, the Adsale Group is a dynamic trade media group in Asia Pacific, for many years literally millions of exhibitors, advertisers, buyers and end-users have benefited from Adsale's extensive year-round pre- and post-show support and her wealth of the extensive cross-industry database.

The Adsale Exhibition Services Ltd of the Group was a pioneer in organizing exhibitions in the mainland China. It has been widely regarded as Asia's most innovative and results-driven show organizers. Attracting hundreds of thousands of trade visitors from over 150 countries and regions to some 20 exhibitions annually, we're ideally qualified to meet the diversified needs of both international and local buyers and exhibitors.

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